We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors.” “We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. “The HKTB has chosen to launch this large-scale programme before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood,” Cheng said. Cheng added that visitors around the world are now eager to travel, and HKTB wanted to capitalise on the opportunities and be” well prepared in advance”.Ĭheng said HKTB believes the West Kowloon neighbourhood programme will not only drive domestic tourism and stimulate consumption, but also spread a positive message and showcase Hong Kong’s new art and cultural travel opportunities to the world. HKTB executive director Dane Cheng said experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The programme builds a bridge between the local life of the bustling communities, home to many historical architectures and traditional craftsmanship, and the artistic lure of the WKCD. The latest programme highlights the West Kowloon neighbourhood’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next and become landmarks in art and cultural tourism. The Hong Kong Tourism Board (HKTB) has launched a West Kowloon neighbourhood programme, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign.
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